The Secret to a Powerful Author Brand | Kristen Lamb’s Blog

- book marketing

Branding is a hot topic these days. Should an author create a brand? Will it really help to sell more books? This post on Kristen Lamb’s blog answered those questions and more.

I studied the neuroscience behind branding. What made content go viral? Was there something about content that the human brain reacted to positively or negatively? Was all content equal?

Source: The Secret to a Powerful Author Brand | Kristen Lamb’s Blog

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