Branding is a hot topic these days. Should an author create a brand? Will it really help to sell more books? This post on Kristen Lamb’s blog answered those questions and more.
I studied the neuroscience behind branding. What made content go viral? Was there something about content that the human brain reacted to positively or negatively? Was all content equal?
Source: The Secret to a Powerful Author Brand | Kristen Lamb’s Blog