Guest Post by Lorrie Morgan-Ferrero, Expert Copywriting Strategist
This quote has been attributed to Hemingway, Cicero, Voltaire, Mark Twain, and Blaise Pascal. But whoever wrote, “If I had more time, I’d have written you a shorter letter” understood it’s more challenging to write short copy than long copy.
This has never been more true than with the phenomenon of Twitter at www.Twitter.com.
Twitter is a social networking and micro-blogging service that works kind of like instant messaging. You choose who you Follow or allow in your inner circle.
Others choose to Follow or Unfollow you based on whatever criteria they have. Then you communicate via text messages of up to 140 characters long (including punctuation and names) called Tweets.
Think of it as a giant cocktail party where you contribute to other conversations, share relevant information, and at times include mindless babble. As my good friend, Scott Stratten www.twitter.com/unmarketing Tweets, “Take 5 mins to read other tweets and comment/reply/retweet. Nothing about you. Build, interact, give.”
Sometimes keeping your Tweets under the character limit can be tough, though. So I put together a list of some of the more shorthand so you can work in as many words as possible in your Tweets.
Instead of ‘you’ use ‘u’
Instead of ‘and’ use ‘&’
Instead of ‘your’ use ‘ur’
Instead of ‘for’ use ’4?
Instead of ‘to’ or ‘too’ use ’2?
Instead of ‘before’ use ‘b4?
Instead of ‘favorite’ use ‘fave’
Instead of ‘great’ use ‘gr8?
Instead of ‘later’ use ‘l8r’
Instead of ‘people’ use ‘peeps’ or ‘ppl’
Instead of ‘are’ use ‘r’
Instead of ‘please’ use ‘plz’
Instead of ‘thanks’ use ‘thx’
Instead of ‘with’ use ‘w’
Can it be a contraction?
Instead of ‘I will do __’ use ‘I’ll do __’
Get rid of ‘that’ and ‘the’ whenever possible
Of course what you choose to Tweet about is even more important than the length of your Tweet.
ABOUT LORRIE: Award-winning marketer, world-renowned copywriter and creator of “The She Factor”, Lorrie Morgan-Ferrero of Red Hot Copy has a reputation as the top female copywriter in the info-marketing industry. Lorrie is dedicated to teaching the world it is possible to shift from the hype-filled sales to a more modern version …marketing written with authenticity, trust, and rapport.
Copywriting Strategist Lorrie Morgan-Ferrero publishes the award-winning Copywriting TNT weekly ezine with 33,000+ subscribers. If you’re ready to jump-start your business, make more money, and have more fun in your small business, get your FREE tips now at http://tinyurl.com/copywriting-TNT